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Samsung Spent $10 Million On Facebook Ads And Got $129 Million In Return

Samsung Spent $10 Million On Facebook Ads And Got $129 Million In Return

9 Dec 2012

If advertisers are skeptical about Facebook ads, all they have to do is look at Samsung and its enormously successful campaign.

At last week's IGNITION conference, Carolyn Everson – the VP of Global Marketing Solutions at Facebook — told Business Insider's Jim Edwards that Samsung paid $10 million for a three week Facebook ad campaign.

The end result? Samsung sold $129 million worth of Galaxy S III smartphones. Not too shabby.

Learn more about Samsung's campaign and how Facebook is helping small businesses target the right consumers below:

Read more: http://www.businessinsider.com/samsung-galaxy-campaign-on-facebook-2012-12#ixzz2EasOsGRK

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